Alice Tomato
An heirloom apparel co. · Est. on good intentions
Variety № 001 — Indeterminate Optimism

Grown for good.

A small apparel garden where good characters and good history grow side by side — on honestly-made cotton.

Origin · In-house Habit · Open-pollinated kindness
Alice the tomato, a smiling tomato wearing glasses
Alice
be gooddo good · be gooddo good · be gooddo good
The Variety

Meet Alice.

Alice is our heirloom tomato — bespectacled, unbothered, and quietly rooting for everyone. She started as a doodle and a single idea: that the things you wear can carry a little kindness into the world.

Around her, we grew a whole catalog. Some of it is pure Alice — cheerful, original art with a soft spot for puns and plants. The rest reaches back into the public record: the historic American flags and emblems that belong to all of us, reset cleanly for a modern tee.

Two rows in the same garden. One philosophy holding the soil together — be good, do good.

What we grow

Two collections, one patch.

The Alice Collection

Originals

Drawn in-house, grown for grins

Original characters, garden humor, and feel-good art — led by Alice herself and the rest of the patch. Soft, smile-first designs for people who like their wardrobe a little kinder.

The Public Record

Heritage Flags

Historic, public-domain, hand-reset

Classic American flags and emblems — Gadsden, the Carolinas, 1775 — carefully restored from public-domain sources and set with a clean, modern hand. History you can wear, without the noise.

How we grow it

Good shirts, made well.

“Be good, do good” isn’t just printed on the front. It’s the standard every tee has to clear before it leaves the garden.

01

Good cotton

Heavyweight 100% cotton with a relaxed fit and a tear-away label — built to outlast trends, soft enough to live in.

OEKO-TEX® Standard 100 · Cert. 168252
02

Good hands

Printed by mills partnered with the Fair Labor Association, in facilities that are WRAP certified. Good shirts, made in good conditions.

Fair Labor Assoc. · WRAP Certified
03

Good intentions

We keep the bar simple: make things we’d be proud to give to someone we love — and treat every customer the same way.

Be good · Do good
Alice Tomato
Printed on good cotton · Be good, do good
Historic flag designs reproduced from public-domain sources · © 2026 Alice Tomato